I was teaching a marketing class recently at the Workshop in Business Opportunities and talking about things like prospecting, qualifying a potential customer, identifying their buying motivations and personality types, etc etc. Then one of the students said "isn't all that being really manipulative?"
Though most of the other students smiled or laughed at this comment saying "Welcome to running your own business" I have noticed this stigma surrounding the act of "selling" among a lot of people. As if selling was underhanded, dishonest or simply just beneath them.
Well there are all types of selling. Some methods may indeed be less than honest. But it doesn't mean you have to be.
This is what I believe in regards to selling - Every product we sell and every service that we offer is a solution to somebody's need or problem. Our job as business owners, is to find those people and help them. If indeed you have a good and honest relationship with your customer, and if indeed you really want to help them, and if indeed you believe you have the best answer to their problem, why wouldn't you want them to buy from you? Hard sell or soft sell, that's your choice. If your product is the best solution for them, then say so. And if isn't...well I would say so too. Getting their trust in the long term is better than getting this one sale in the short term. Make sense?
I've mentioned this alot in my workshops but I thought it was worth repeating here. Plus I really wanted to draw a superhero.
thank you. i love to read this type of information posts. again thank you...
Posted by: kiralık devremülkler | 03/26/2011 at 05:04 PM